Imran Bukhari, CEO and founder of NE Group, was interviewed by iGamingFuture where he explained how Free to Play games (F2P) are the most cost-effective way to expand a brand's customer base in Latam.
Questions covered in the interview include:
How do F2P Games expand an operator’s customer base in Latin America?
How do NE Group’s F2P games drive user engagement and time spent on operator platforms in Latin American markets?
In what other ways can F2P games complement marketing strategies in the context of Latin American audiences?
How can operators addressing the Latam market use F2P games to enhance data collection and boost SEO?
The full interview can be found here: Imran Bukhari iGaming Latam Interview
