---
title: Sports Gaming Entertainment Redefined - NE Group | New Entertainment
description: New Entertainment enhance the way people play and interact with Sportsbook and Sports Games globally in one seamless ecosystem.
---

# Sports | Gaming | Entertainment Redefined

From Africa to Crypto, and Beyond.

[ Book a demo ](https://www.negroup.com/contact-us)

![Pixbet](https://www.negroup.com/hs-fs/hubfs/pixbet.png?height=120&name=pixbet.png)

![Pixbet](https://www.negroup.com/hs-fs/hubfs/pixbet.png?height=120&name=pixbet.png)

![Pixbet](https://www.negroup.com/hs-fs/hubfs/pixbet.png?height=120&name=pixbet.png)

![Pixbet](https://www.negroup.com/hs-fs/hubfs/pixbet.png?height=120&name=pixbet.png)

![Pixbet](https://www.negroup.com/hs-fs/hubfs/pixbet.png?height=120&name=pixbet.png)

![Pixbet](https://www.negroup.com/hs-fs/hubfs/pixbet.png?height=120&name=pixbet.png)

Future Proof Ecosystem

## A trusted platform built for *growth*

Scale faster. Engage deeper. Operate smarter.  
With AI that makes a difference, loyalty that pays back, and full control at your fingertips.

10K+

Peak Time Active Users per Minute

60M+

Monthly Page Views

1K+

Peak Time Transactions Per Minute

2.2M+

Monthly active users

100k+

Daily Active Users

5M+

Monthly Transactions

Driven by data

## From interactions to transactions

The constant application of new thinking ensures our multi-product portfolio develops to create even better light, yet rich, experiences as you grow.

[![Book a demo](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25610700/f9de7c25-3907-4e1c-85b2-e10a400d5667.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/25610700/f9de7c25-3907-4e1c-85b2-e10a400d5667)

![blocks-arrow](https://www.negroup.com/hs-fs/hubfs/blocks-arrow.png?width=414&height=160&name=blocks-arrow.png)

Swipe Swipe   Click Click   Success

## Frictionless user experience, with impact

A clear understanding of how users are engaging, is key in retention and growth. Therefore, developing Sites and Apps with UX at the core, is a central pillar of the New Entertainment methodology.

![10bet-iphone](https://www.negroup.com/hs-fs/hubfs/10bet-iphone.png?length=1280&name=10bet-iphone.png)

![betyetu-iphone](https://www.negroup.com/hs-fs/hubfs/betyetu-iphone.png?length=1280&name=betyetu-iphone.png)

Sportsbook

## Expanding the sportsbook experience

Every second counts, that’s why our platform is built from the ground up, to be a rich and intuitive experience.

We dial up the entertainment factor of Sportsbook for your audiences to create highly engaging gaming experiences to support the numbers.

[![Book a demo](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25610700/1690fc3c-c4ba-48d9-a32e-288196303d1a.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/25610700/1690fc3c-c4ba-48d9-a32e-288196303d1a)

![10bet-iphone](https://www.negroup.com/hs-fs/hubfs/10bet-iphone.png?length=1280&name=10bet-iphone.png)

![betyetu-iphone](https://www.negroup.com/hs-fs/hubfs/betyetu-iphone.png?length=1280&name=betyetu-iphone.png)

![pick6-3-trimmed](https://www.negroup.com/hs-fs/hubfs/pick6-3-trimmed.png?length=1280&name=pick6-3-trimmed.png)

![Untitled design (9)](https://www.negroup.com/hs-fs/hubfs/Untitled%20design%20(9).png?length=1280&name=Untitled%20design%20(9).png)

![pixel-balls](https://www.negroup.com/hs-fs/hubfs/pixel-balls.png?length=1280&name=pixel-balls.png)

![cricket-game](https://www.negroup.com/hs-fs/hubfs/cricket-game.png?length=1280&name=cricket-game.png)

Gaming

## Harness the power of sporting passion

Creating a captivating gaming experience means understanding the passion and excitement of users.

The New Entertainment's wide range of cricket and football games have racked up millions of play hours across the world.

For more information, please visit our dedicated games website [Negames.com ](https://negames.com/) or book a demo below. 

[![Book a demo](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25610700/1690fc3c-c4ba-48d9-a32e-288196303d1a.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/25610700/1690fc3c-c4ba-48d9-a32e-288196303d1a)

## Start engaging customers with New Entertainment solutions

[![Book a demo](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25610700/a2732771-24b6-440b-9594-10620a044102.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/25610700/a2732771-24b6-440b-9594-10620a044102)

© Copyright 2026 Loop Digital Solutions UK Limited. All rights reserved.

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