Now back in the UK following a hugely successful SBC Summit Lisbon, CEO Imran Bukhari took a step back from the event’s hectic pace to share some takeaways from his time in the Portuguese capital.
As soon as you stepped into Hall 1 of the vast Feira Internacional de Lisboa it was patently clear that casino content suppliers dominated the limelight. Within this massive part of our industry, crash games were a tour de force and generating attention everywhere you looked. Overall, the market is moving away from a sports betting focus with casino games now the big player.
From NE Games’ perspective it was pleasing to see the continued success and focus on top quality crash games. Being in Lisbon provided the perfect chance to hold meetings with current partners and potential new ones enquiring about our company’s suite of offerings.
On the final day, Bukhari participated in a star-studded panel discussing the role of Crypto in 2025 and its future within the gambling space. The four person panel all pointed to the shift in the growing seriousness with which crypto casino brands are being taken.
There is growing awareness and more questions around the use of blockchain and its impact on the gaming experience. Key use cases include providing proof of game fairness through blockchain and incentivizing users for brand loyalty. People are beginning to understand the distinction between the broader applications of blockchain technology versus cryptocurrency, which is just one use case. Another key focus area for brands is identifying casino content niches and creating localised content for specific user bases
Over the three days there was a wealth of knowledge shared on the speaker circuit. Shuffle.com’s Ishan Haque shared valuable insights about his crypto casino brand, and how his focus on product development and rewarding user loyalty with the Shuffle token has been key to the brand’s success.
Overall the first SBC Summit in Lisbon was a resounding success. The venue was terrific and the SBC team executed the event excellently.